200

This course emphasizes the principles of marketing and will focus on the social process that directs an economy's flow of goods and services from producers to consumers in a way that accomplishes the goals of society. This course also examines marketing from the perspective of the organization. Prerequisite: BUS-100.

Students will describe the role of marketing in an organization's decision-making processes and explain methods of environmental scanning, as well as ways to target markets. Students will explain the marketing mix variables as they relate to marketing decision-making and describe the use of models of consumer behavior in marketing, all within a biblical framework.