400

Students in this course will develop effective marketing strategies, identify current trends and issues, and differentiate specific characteristics of the segments of the hospitality industry. Students will also create a quantitative tool-kit for improved decision-making and determine optimal human asset practices while creating a business plan for a small hospitality industry business. Students will develop a leadership perspective consistent with a biblical worldview. Students will be required to perform a field exercise as part of this course. Pre-requisite: All required courses in the major must be completed before starting the capstone HSM-490