HADM-550 Communication and Marketing for Health Administrators

This course provides an overview of the essential concepts of communication and marketing centering on the knowledge, analysis, and management of communication and marketing in the healthcare setting and how it is applied to different audiences. Students will explore marketing strategies which include the marketing mix, branding, and consumer behavior. The course examines relevant theories of interpersonal, organizational, and mass communication and their influence on the delivery of healthcare and the promotion of health. Multiple levels of communication (intrapersonal, interpersonal, group, organizational, and societal), key human and mediated channels of communication, and digital information technologies are addressed. Students will apply virtuous business principles to communication and marketing activities.

Credits

3