300

This course explores relationships between people, places, and the visual objects and information that people use. Attention is given to the different roles of the designer as observer, empathizer, communicator, and experience builder. Students will strengthen their communication design skills by utilizing various empathy-driven design processes in areas ranging from package to experience design. Methodologies will be explored for visualizing information for clarity and resonance, with special attention to the relationships that obtain in the creation of meaning. Prerequisite: DES-251.

This course focuses on visual identity and branding as an integral part of professional design practice. Working collaboratively in teams for real clients situated within the design marketplace, students will explore the branding process from the ground up. From deep research, market analysis, and brief building, teams will create identity systems that include color, texture, tone, type, image, and semantic units - identity standards that will be presented formally in print and digital samples. Students will learn strategic marketing methods, theories, and implementation practices from the creative business spectrum. Prerequisite: DES-251.

This course equips students with the design skills needed to strategically and collaboratively shape, or reshape, the physical character of structures. Coursework focuses on research and analysis of designs that have successfully animated and rejuvenated physical structures and streetscapes while improving local business viability and public safety. Prerequisite: ART-101.

Continuing efforts of engaging the community in the transformation of physical space learned in DES 2XX DSI 2: Placemaking Design, workshop activities, comparative readings, and community discussion will contribute to urban planning of public spaces to meet the needs of local stakeholders in this course. Complex graphic methods of representing designed public spaces will prepare the student for visual standards in the urban and architectural fields. Prerequisite: DES-254.

Interface Design will emphasize the visual design portion of the user experience. Content will cover the history of interface design as well as current trends, best practices, design elements, and visual perception. Students will focus on designing for a variety of contexts such as digital interfaces, digital environments, and design systems through the lens of user-centered design. Prerequisites: DES-201 and CIS-122.

Service and Research Design examines critical approaches pertinent to the profession of design today through research in order to produce relevant and meaningful visual communications solutions. Through specific service oriented assignments, design students will learn how to harness value in their design solutions by applying investigative processes, formulations, and tactic based strategies. Students will learn how to obtain hard qualitative and quantitative data through a series of research based methods. Working collaboratively, students will implement theory into action, which informs individual design practice thereafter. Much time will be spent in deep analysis over research texts supplemented by follow up discussion, defining of terms, and group dialogue. Prerequisites: DES-301 and DES-302.

This course will guide the student through effective fundraising strategies for non-profit organizations including grant writing, partnerships, event planning, and digital fundraising strategies. In this class a student will have the opportunity to initiate conversations with people in the community to understand the type of funding needs common to a private or public entity. From their research and networking with people, the student develop a fundraising plan, which must include a grant proposal, in an effort to raise a predetermined amount of money to assist the group or organization. The student's efforts will not be limited to fundraising. For the purpose of developing empathy, the student will be encouraged to participate in the organization's activities to better understand the people he or she are serving.

This course engages students in design methods research and problem solving related to sustainability issues that affect the life of individuals and communities. Through an exploration of responsible use of resources and materials, students learn various approaches to sustainable design while discovering how sustainability issues affect people and communities universally. Students are encouraged to be positive agents of change in the ways resources are employed.

Interaction Design focuses on the elements of designing interactive environments and issues encompassing the ramifications of viewer interaction. Human-computer interaction and heuristic theory will be addressed, as well as usability and accessibility. Content will include motion, animation, sound, and navigation conventions. Prerequisites: DES-255.

This course is designed to build upon the learning in prior design courses and provide contexts for implementation through front end programming methodologies. Content will cover exploration and use of industry best practices, processes, technologies, markup languages, frameworks, usability, testing, and design implementation. Prerequisites: DES-255 and DES-354.

This course emphasizes a professional approach to graphic design geared toward client project problem solving. Students will be encouraged to think critically and creatively about graphic design applications and will develop a body of work that demonstratestheir ability to creatively apply theirdesign skills to real-world scenarios. The course focuses on the production of industry-level work and attempts to simulate the atmosphere and activities of a professional design agency. Pre-Requisites: DES-302