2023-2024 Catalog

 

SMG-420 Sports Marketing, Promotion, and Fund Raising

The application of fundamental marketing concepts to the sport industry will be presented. Sport will be discussed as a product and as a market. A second component of the course will provide basic techniques for program promotion. A comprehensive Public Relations plan will be developed. A final aspect of the course will be to present sound and positive practices leading to successful fund raising.

Credits

3

Notes

3
Indiana Weselayan