400

The application of fundamental marketing concepts to the sport industry will be presented. Sport will be discussed as a product and as a market. A second component of the course will provide basic techniques for program promotion. A comprehensive Public Relations plan will be developed. A final aspect of the course will be to present sound and positive practices leading to successful fund raising.

An in-depth leadership experience related to the sports management field and/or industry. Field placement will be coordinated in cooperation of the instructor.

A capstone course focusing on current issues, trends, topics, professional entry, and professional opportunities. Major specific.