MKG-452 Social Publishing Strategies

Using a biblical framework to determine social media content and publishing strategies, the student will evaluate social publishing platforms for use in reaching company goals. With the rapid expansion of social publishing modalities, the student will analyze audio, visual, and written publishing methods and strategies. Social publishing strategies will be studied through comparison and contrast of traditional and social forms of media. In addition, the student will identify current and future trends in social media publishing.

Credits

3