MKG-430 Marketing for Government Funded Organizations

With a thorough understanding of the differences between government funded and non-government funded organizations, the student will use a biblical framework to evaluate the image strategies for government funded organizations. The student will evaluate governance structures of government funded organizations in relationship to political interactions, partnerships and marketing. By comparing and contrasting the elements of the marketing mix for government funded organizations, measures of success and competitive advantage for these organization will be identified. In addition, grant and contract funding sources necessary for mission and goal fulfillment are appraised.

Credits

3