MKTG-540 Non-Profit Development and Advancement

Candidates in this course evaluate non-profit development strategies and assess the market structure and environments to determine the crucial factors impacting development. Candidates create advancement strategies for donor development, donor relations, grants, network development, branding, and corporate sponsorships that result in sustainable funding. Candidates use a biblical framework to develop an integrated marketing communication strategy to all stakeholders incorporating emerging media.

Credits

3