BS - Marketing - Marketing Analytics Specialization

Students in the Bachelor of Science with a major in Marketing and a specialization in Marketing Analytics program will develop business analysis, critical thinking and problem solving skills as they relate to marketing. Applications of global marketing perspectives to critical business decisions will be explored. In our rapidly changing business environment, the student will identify appropriate marketing communication methods to reach diverse audiences. Through applying relevant marketing technologies to manage changing business conditions, the students will use ethical solutions using a Biblical framework to successfully implement business marketing opportunities.

Upon completion of the program, students will be able to:

• Demonstrate business analysis and problem solving skills as they relate to marketing.
• Apply global marketing perspectives to critical business decisions.
• Select appropriate marketing communication methods to reach diverse audiences in business environments.
• Apply relevant marketing technologies to manage changing business conditions.
• Develop ethical solutions for business marketing opportunities using critical thinking.
• Integrate a biblical framework that guides interaction within the marketing environment.

The curriculum will be completed in the order established by Indiana Wesleyan University. Indiana Wesleyan University reserves the right to modify the curriculum or locations offered as necessary.

Admission Requirements

The admission requirements for Bachelor of Science degree with a major in Marketing offered through the College of Adult and Professional Studies are as follows:

• Proof of high school graduation or GED certification.
• Original transcripts from all previous college or university study at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (USDoE) and the Council for Higher Education Accreditation (CHEA).
• Prior completion of at least 60 transferable credit hours is required before the student is eligible to start a bachelor core program. 

Transfer Credit Policy

Transfer credit for core curriculum requirements for undergraduate programs within the DeVoe School of Business may be granted as follows:

• Credit must have been earned at a college or university that is accredited by an accrediting agency recognized by both the U.S. Department of Education (USDoE) and the Council for Higher Education Accreditation (CHEA) with a minimum grade of "C".
• Courses must be approved by the DeVoe School of Business.
• Students must complete at least 30 hours of the core curriculum at Indiana Wesleyan University.

Graduation Requirements

To graduate with a baccalaureate degree with a major in Marketing from the College of Adult and Professional Studies at Indiana Wesleyan University, the following requirements must be met:

• Completion of 120 semester hours.
• Completion of the required core courses with a GPA of 2.25 or higher.
• Cumulative GPA of 2.0 or higher.
• Completion of 30 hours of general education requirements as specified (General Education Requirements).
• Payment of all tuition and fees is required to receive a diploma.

Marketing -Marketing Analytics Program of Study

Business Electives

-	12 Credit Hours of Business Electives (from subjects Business, Economics, Finance, Accounting, Administration, Management, and Marketing)	12
Total Credit Hours:		48

Core Courses

MKG-421	Foundations of Marketing	3
ECO-310	Economics Principles for Managers	3
MGT-445	Ethical and Legal Business Concepts	3
MGT-430	Management Perspectives	3
FIN-315	Accounting and Financial Concepts of Business	3
ADM-430	Leadership Perspectives	3
MKG-350	Information Technology for Marketers	3
STA-351	Statistics for Marketers	3
MKG-450	Foundations of Marketing Analytics	3
MKG-398	Marketing Research	3
MKG-460	Predictive Marketing Analytics	3
MKG-470	Data Mining for Marketers	3
Total Credit Hours:		36