400

Students will explore a variety of website development, editing, and maintenance strategies used by communication professionals for internet-based digital media solutions. Included will be an introduction to website design using software from the Adobe Creative Suite of products. Also, website hosting strategies, including URL and domain management, will be studied. Search engine usage and optimization, including meta-tagging will be covered as well. Prerequisite: All 100, 200, and 300-level courses in the Digital Communication program or by permission

Students will be introduced to the various social media strategies used by communication professionals to promote mission, build community, and encourage interactivity among current and prospective affiliates and constituents. Included will be case studies using the leading social media platforms and resources. Students will collaboratively develop and propose a social media strategy. Prerequisite: All 100, 200, and 300-level courses in the Digital Communication program or by permission

Advanced course combining principles of journalistic writing and reporting with the field production techniques of television news and online news management. Students will learn the basic concepts of broadcast reporting, producing a television news program and managing an online website connected to the news content. The student is expected to spend many hours outside of class mastering reporting techniques, including technical expertise, and will also work as a team member in completing newsroom functions. Prerequisites: COM-113 and COM-224.

Designed for upper divisional Journalism majors to apply reporting skills in a consistent, professional environment. The student will contribute short- and long-form content for multiple media outlets within the campus and the local community in the area of specialty: digital and/or broadcast. May be paired with COM-422 (Television News) or COM-483 (Advanced Newswriting and Reporting) for additional newsroom hours. Prerequisite: Journalism major or minor.

Focuses on public relations as a management function in organizations. Students analyze case studies that exemplify how real organizations successfully apply communication principles to solve public relations problem and maximize opportunities. Prepare and implement a public relations campaign for a local organization.

A supervised and intensified hands-on work experience in a professional work environment. Student's interests and competencies must coordinate with the professional activities of the cooperating organization, and the student must have successfully completed work related to the internship. May be repeated up to a total of 6 credit hours. Graded on a CR/NC basis.

Focuses on leadership principles and issues for students pursuing management careers in media organizations. Leadership styles are addressed through case studies and key issues in economics, and regulatory law and new technologies are applied to decision making strategies. Prerequisite: COM-211.

Independent study in communication.

Senior Seminar I is the beginning of the Senior Capstone experience for all Communication and Digital Communication majors. Includes preliminary work on portfolio and senior project as well as analysis of professional and academic experiences across the program of study.

The senior capstone experience for Communication and Digital Communication majors. Students develop a philosophy of communication based on their study, a senior career and academic portfolio and a creative project in their area of specialty. Prerequisites: COM-479 and permission of the Communication Coordinator.

A continuation of COM-224, with greater emphasis on practical experience and in-depth development of stories, interviewing, research methods, Internet resources, and other investigative tools for professional journalists. Gain professional experience through reporting and writing for a professional news outlet. Prerequisite: COM-224, or permission of Division.