2024-2025 Catalog

 

Marketing - B.A.

Requirements (54 credits)

Common Core (39 credits)

BUS-100Foundations of Business

3

BUS-101Business Ethics

3

ACC-201Accounting Principles I

3

ACC-202Accounting Principles II

3

ECO-212Microeconomics

3

ECO-213Macroeconomics

3

MKG-210Marketing Principles

3

MNG-210Management Principles

3

BUS-210Business Law

3

FIN-210Managerial Finance

3

BUS-375Global Business Perspectives

3

BUS-320Business Statistics

3

BUS-452Strategic Management

3

Major Requirements (6 credits)

MKG-348Service Marketing

3

MKG-424Strategic Marketing

3

Major Electives (6 credits)

Choose two of the following:
Consumer Behavior

3

Selling and Relationship Management

3

Advertising and Promotion

3

MKG-370Digital Marketing

3

MKG-398Marketing Research

3

MKG-444Branding

3

FIN-383Real Estate Investment and Marketing

3

Experiential Application (3 credits)

MKG-386Marketing Internship

1 to 3

Note: The student may take MKG386 for 1 or 2 credit hours in a given semester, but to satisfy the Experiential Application requirement, a total of 3 credit hours must be completed. If the student has a second major in the DeVoe Division of Business, BUS/ACC390 International Business may be taken to satisfy the Experiential Application requirement for the second major.

Indiana Weselayan