500

This course provides an overview of key marketing concepts that impact managers and organizations. Students will gain knowledge of the marketing process and its essential functions with an emphasis on the importance of technology in promoting goods and services locally and on a global scale. Topics include: the marketing mix, marketing research and planning, sales and customer relationship management, and integrated marketing communications in light of the free flow of information through emerging media and internet campaigns.

Candidates in this course evaluate non-profit development strategies and assess the market structure and environments to determine the crucial factors impacting development. Candidates create advancement strategies for donor development, donor relations, grants, network development, branding, and corporate sponsorships that result in sustainable funding. Candidates use a biblical framework to develop an integrated marketing communication strategy to all stakeholders incorporating emerging media.