MKG-363 Social Networking in Business Strategy

Using a biblical framework to evaluate social networking business strategies, students will explain the impact of using social media and social networking in marketing strategy, business strategy, and society. The students will evaluate social networking platforms use for reaching company goals. By using comparison and contrast, generation differences in social networking will be used to identify current and future trends in social networking. In addition, students will appraise how personal, mobile, and professional social networking contributes to business success.

Credits

3