BS - Marketing - Marketing Analytics Specialization
Indiana Wesleyan University’s Bachelor of Science degree with a major in Marketing program is designed for working professionals who are employed in a marketing or sales department, or for those desiring to move into these areas. This major prepares students to become more effective within competitive marketing arenas. It is centered on the core marketing function and includes marketing of products and services, sales, sales management issues, marketing communications, and applied marketing research. While marketing is the core of the program, students will also be equipped with general business skills and a working understanding of fundamental economic, financial, and general management principles.
Upon completion of the program, students will be able to:
- Demonstrate an understanding of sales and applied marketing from a Christian worldview.
- Develop critical thinking, problem solving, and customer-focus communication skills.
- Demonstrate the ability to apply sales and marketing principles to business opportunities in the marketplace.
The curriculum will be completed in the order established by Indiana Wesleyan University. Indiana Wesleyan University reserves the right to modify the curriculum or locations offered as necessary.
Admission Requirements
The admission requirements for Bachelor of Science degree with a major in Marketing offered through the College of Adult and Professional Studies are as follows:
- Proof of high school graduation or GED certification.
- Original transcripts from all previous college or university study at regionally accredited colleges or universities or an institution accredited by the Association for Biblical Higher Education.
- Prior completion of at least 60 transferable credit hours from a regionally accredited college or university or an institution accredited by the Association for Biblical Higher Education is required before the student is eligible to start a bachelor core program. A maximum of 40 hours of credit may be earned through the assessed learning process toward the required 60.
Transfer Credit Policy
Transfer credit for core curriculum requirements for undergraduate programs within the DeVoe School of Business may be granted as follows:
- Credit must have been earned at a regionally accredited college or university or an institution accredited by the Association for Biblical Higher Education with a minimum grade of "C."
- Courses must be approved by the DeVoe School of Business.
- Students must complete at least 30 hours of the core curriculum at Indiana Wesleyan University.
Graduation Requirements
To graduate with a baccalaureate degree with a major in Marketing from the College of Adult and Professional Studies at Indiana Wesleyan University, the following requirements must be met:
- Completion of 120 semester hours.
- Completion of the required core courses with a GPA of 2.25 or higher.
- Cumulative GPA of 2.0 or higher.
- Completion of 30 hours of general education requirements as specified (General Education Requirements).
- Payment of all tuition and fees is required to receive a diploma.
Marketing -Marketing Analytics Program of Study
Business Electives
-
| 12 Credit Hours of Business Electives (from subjects Business, Economics, Finance, Accounting, Administration, Management, and Marketing) | 12 |
| Total Credit Hours: | 48 |
Core Courses
| MKG-421 | Foundations of Marketing | 3 |
| ECO-310 | Economics Principles for Managers | 3 |
| MGT-445 | Ethical and Legal Business Concepts | 3 |
| MGT-430 | Management Perspectives | 3 |
| FIN-315 | Accounting and Financial Concepts of Business | 3 |
| ADM-430 | Leadership Perspectives | 3 |
| MKG-350 | Information Technology for Marketers | 3 |
| MKG-351 | Statistics for Marketers | 3 |
| MKG-450 | Foundations of Marketing Analytics | 3 |
| MKG-398 | Marketing Research | 3 |
| MKG-460 | Predictive Marketing Analytics | 3 |
| MKG-470 | Data Mining for Marketers | 3 |
| Total Credit Hours: | 36 |
