Strategic Communication - B.S.
The Strategic Communication major addresses the broad principles of communication that apply to organizational leadership and public relations engagement. It can prepare graduates for careers in public relations firms, advertising agencies, health care organizations, educational institutions, social service organizations, retail and manufacturing, financial institutions, government agencies, lobbying, and sports and entertainment industries. Grounded in the strengths of the division's core classes, the strategic communication curriculum develops students' practical skills and perspectives through coursework in theory, technique, and application of skills in partnership with nonprofit and on-campus organizations, and local media outlets.
Concentrations:
Public Relations – This concentration prepares students in the professional practices of the public relations industry. Students gain expertise in strategic planning, writing, promotion and publicity, graphic design, and media tools and techniques.
Organizational Communication – This concentration creates opportunities to evaluate and prioritize communication with internal and external constituencies of an organization. It applies traditional interpersonal and group communication skills in an organizational, structural context.
Requirements (46 credits)
Division Core (12 credits)
Choose one Communication Lab:
Strategic Communication Core Requirements (19 credits)
| COM-233 | Principles of Public Relations | 3 |
| COM-227 | Research Methods in Communication | 3 |
| COM-366 | Organizational Communication | 3 |
| COM-370 | Symbols and Imaging | 3 |
| COM-321 | Persuasion | 3 |
| COM-300 | Communication Research Practicum | 1 to 2 |
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| or | |
| COM-201 | Public Relations Practicum | 1 |
| COM-445 | Communication Internship | 3 |
Concentrations (Choose one)
Public Relations Concentration (15 credits)
| COM-112 | Introduction to Multimedia Storytelling | 2 |
| COM-201 | Public Relations Practicum | 1 |
| COM-223 | Communication Graphics | 3 |
| COM-224 | Introduction to Newswriting | 3 |
| COM-331 | Public Relations Writing and Publicity | 3 |
| COM-431 | Public Relations Campaigns and Cases | 3 |
Organizational Communication Concentration (15 credits)
