BS - Marketing
The Bachelor of Science degree with a major in Marketing is an academic program designed for working professionals in a marketing or sales department, or for those desiring to move into these areas.
This major is designed to prepare students to become more effective within a competitive marketing arena. It is centered around the core marketing function and includes marketing of products and services, sales, and sales management issues, marketing communications, and applied marketing research.
While marketing is the core, the major also equips students with general business skills and a working understanding of fundamental economic, financial, and general management principles.
The curriculum will be completed in the order established by Indiana Wesleyan University. Indiana Wesleyan University reserves the right to modify the curriculum or locations offered as necessary.
Admission and Graduation Requirements for the Business Programs
Marketing - Program of Study
Core Courses
| ADM-201 | Principles of Self-Management | 2 |
| MGT-302 | Management and Leadership | 3 |
| MGT-421 | Strategies in Marketing Management | 3 |
| MKG-346 | Consumer Behavior | 3 |
| MKG-348 | Service Marketing | 3 |
| ECO-330 | Applied Microeconomics for Business | 3 |
| ADM-448 | Strategic Planning | 3 |
| MGT-445 | Ethical and Legal Business Concepts | 3 |
| MKG-357 | Advertising and Promotion | 3 |
| ADM-372 | Accounting for Managers | 4 |
| MKG-353 | Selling and Relationship Management | 3 |
| MGT-460 | International Issues in Business | 3 |
| MKG-398 | Marketing Research | 3 |
| MKG-496 | Marketing Seminar | 3 |
| Total Credit Hours: | 42 |
