COM-260 Strategic Social Media

Students will research various social media strategies used by communication professionals to promote mission, build community, and encourage interactivity. Included will be case studies using the leading social media platforms and resources, including mobile applications, in which students will evaluate user interface (UI) and user experience (UX). Students will collaboratively develop and propose a social media strategy. Prerequisite: COM-225 or by permission of the Division

Credits

3

Notes

3