2021-2022 Catalog


DES-302 Identity Design Studio

VCD 4: Identity Design Studio focuses on the robust development of visual identity and branding as an integral part of professional practice. Working collaboratively in teams and with real clients situated in the vast marketplace, students will explore the branding process from the ground up. From deep research, market analysis, and brief building, teams will create identity systems that include color, texture, tone, type, image, semantic units, identity standards all of which will be presented formally in print and digital samples. Along with studio practicum, students will learn strategic marketing methods, theories, and professional implementation practices from the creative business spectrum. Prerequisite: DES-251.




Indiana Weselayan