EMBA-540 Marketing AI Prompting

Participants will learn to apply commercial generative artificial intelligence (AI) tools to a variety of business challenges while navigating their limitations. Natural language prompting, tokenization, priming, and shooting methods will be addressed. In addition, the increasing capabilities of generative AI to create quality work products and enhance productivity, including text, visualization, software, and multimedia outputs will be explored. Participants will craft prompts for real-world applications such as business analysis, marketing, and human resources. The course will also address generative AI limitations and how to responsibly integrate these tools consistent with ethical practices. Participants that complete the course with its certifying assessment at a grade "B-" or higher will achieve a professional certification from Blaizing Academy.

Credits

3