2023-2024 Catalog

 

MKG-421 Foundations of Marketing

Students will evaluate the relationship of the rapidly changing market environment to ethical and legal marketing decisions using a biblical framework. Students will identify the target market and effective market strategies using market data. Students will compare and contrast social media, traditional media sources, and branding strategies while appraising marketing mix variables and marketing channels for effectiveness in implementing marketing strategies.

Credits

3

Notes

3
Indiana Weselayan