2022-2023 Catalog

 

MKG-462 Social Commerce

Using a biblical framework to analyze social commerce strategies, students will identify current and future selling trends using social commerce. With a thorough study of the intersection between e-commerce and social media, students will appraise multiple social commerce strategies needed to reach company goals. Social commerce platforms will be evaluated and include comparison and contrast of payment processing platforms in relation to social commerce.

Credits

3

Notes

3
Indiana Weselayan