2022-2023 Catalog

 

MKG-460 Predictive Marketing Analytics

The student will explain the sources, organization, management, and access of market data from a biblical and culturally diverse perspective. Market data using models and tools used in predictive analytics, including commercial and open source technology, will be analyzed by the student. The student will learn to apply market data results to communicate customer and competitive intelligence to teams and senior management.

Credits

3

Notes

3
Indiana Weselayan