MKG-450 Foundations of Marketing Analytics

In a rapidly changing marketing environment, the student will examine terminology, trends, importance, and effectiveness of marketing analytics. By explaining measurement variables used in marketing analytics, the student will learn to establish customer behavior patterns that drive marketing decisions. A survey of analytics tools used to interpret market analytical data will be conducted to lay the foundation for using marketing analytics to drive effective marketing decisions from a culturally diverse and biblical perspective.

Credits

3

Notes

3