MKG-359 Social Media Business Strategies

Students will learn how to evaluate social media platforms used to achieve strategic goals. The effective use of audio, visual, and written social media communication strategies within a marketing campaign will be explored. The use of traditional media and social media will be compared when forming communication strategies. Students will be able to identify trends and explain how social media impacts business and society. Biblical and ethical principles will be integrated into social media business strategy development.

Credits

3