MKG-350 Information Technology for Marketers

The students will explore PC to enterprise level computer hardware, software, and databases used to make marketing decisions and create e-commerce solutions. By surveying rapidly changing customer service management in a digital environment from a biblical perspective, the student will learn best practices and information technology systems marketers use to establish customer life cycle processes and enterprise level marketing applications. The student will also evaluate marketing leadership careers and their relationship to information systems.

Credits

3