2015-2016 Catalog

 

MKG-348 Service Marketing

A study of the marketing of services as opposed to the marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.

Credits

3

Distribution

MKG

Notes

MKG
Indiana Weselayan