2013-2014 Catalog

 

Strategic Communication - B.S.

The Strategic Communication major addresses the broad principles of communication that apply to organizational leadership and public relations engagement. It can prepare graduates for careers in public relations firms, advertising agencies, health care organizations, educational institutions, social service organizations, retail and manufacturing, financial institutions, government agencies, lobbying, and sports and entertainment industries. Grounded in the strengths of the division's core classes, the strategic communication curriculum develops students' practical skills and perspectives through coursework in theory, technique, and application of skills in partnership with nonprofit and on-campus organizations, and local media outlets.

Concentrations:

Public Relations – This concentration prepares students in the professional practices of the public relations industry. Students gain expertise in strategic planning, writing, promotion and publicity, graphic design, and media tools and techniques.

Organizational Communication – This concentration creates opportunities to evaluate and prioritize communication with internal and external constituencies of an organization. It applies traditional interpersonal and group communication skills in an organizational, structural context.

Requirements (45-46 credits)

Division Core (11-12 credits)

COM-105Communication in Context

1

COM-329Media and Society

3

COM-340Communication Theory

3

COM-479Communication Senior Seminar I

1

COM-480Communication Senior Seminar II

3

Choose one Communication Lab:

COM-116JCommunication Lab-Journalism

0 to 1

COM-116RCommunication Lab-Radio

0 to 1

COM-116VCommunication Lab-Television

0 to 1

COM-116TCommunication Lab-Theatre

0 to 1

Strategic Communication Core Requirements (19 credits)

COM-233Principles of Public Relations

3

COM-227Research Methods in Communication

3

COM-366Organizational Communication

3

COM-370Symbols and Imaging

3

COM-321Persuasion

3

COM-300Communication Research Practicum

1 to 2

-or

COM-201Public Relations Practicum

1

COM-445Communication Internship

3

Concentrations (Choose one)

Public Relations Concentration (15 credits)

COM-112Introduction to Multimedia Storytelling

2

COM-201Public Relations Practicum

1

COM-223Communication Graphics

3

COM-224Introduction to Newswriting

3

COM-331Public Relations Writing and Publicity

3

COM-431Public Relations Campaigns and Cases

3

Organizational Communication Concentration (15 credits)

LDR-200Foundations of Leadership

3

COM-209Small Group Communication

3

COM-280Intercultural Communication

3

MNG-210Management Principles

3

COM-326Conflict Communication

3

Indiana Weselayan